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If your design is finished, and you are satisfied with the result, what is it that you are satisfied with?

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How does it work?

Design students meet online with each other and the coaches in regular intervals.

For interaction and exchanging documents a range of techniques are available, e.g. Skype, Google Hangout, Google Docs, offline video, Dropbox, Github, FaceTime and Second Life, to name a few. Selection and usage can be the topic of one of the assignments.


Students get assignments for imaginary design projects, with time frames ranging from several hours to several months. The assignments are challenges, where the specific topics can be filled by the individual students.

Questions how to approach these challenges, research on what skills need to be developed, what knowledge needs to be acquired, what techniques and materials need to be developed and how the project planning should be designed, are all part of assignments.

With regular intervals – ranging from hours to days to once per week – the various levels of intermediate results are presented to the group of students and coaches. The aim of the coaches is to create a safe environment, in which anything can be said about any aspect of the work and the process.

Safe environment

The process of creating such a safe environment – and the finding of methods for feedback – are part of the assignments, and therefor subject to sketching and modification too.

During the presentations feedback is given on the presented work, but also on the presentation itself and on the process and proceedings between the presentations.

DesignModels2.048.png Various models are offered to students, showing what their design process could be like. And they are encouraged to created their own, and apply them to their designs.

Design methods

In the past a magnitude of design methods have been developed, but unfortunately most of them focus on production techniques and deadlines. You may recognize that in your current design practice.

What most design methods don’t do is create space for designers to develop themselves. To allow unintended mistakes. Cuddle solutions that don’t seem to be profitable right away. To spend time on acquiring skills without predefined purpose.

Yet, for the development of skills, such an approach is essential.

DesignDesign.Space offers that environment. To study a specific topic for a defined period of time. Formulating challenges, feed back techniques and design methods that are customized for your development.


Tuition needs to be payed before the training starts. No refund is possible, but participants have the right to build in breaks for some period of time, if that is discussed before hand.

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DSGNWK_0468BWLow.jpg Many of the assignments need collaborating with other online students, who – throughout the process – can have different roles, ranging from colleague to client to user.

DSGNWK_0665BWLow.jpg Design Game on location at OTIS College of Art and Design. Besides the development of sketching techniques, the design of feedback methods is an important and integral part of every DesignDesign.Space study.

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Play games with your client, rules for recognizing identities.

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TheEndOfCss015M1.083.jpeg Imagine to ask a client which of the visule design parameters will be used for coherency or diversity. E.g. color cannot be the main recognition (“red”) and differentiate at the same time.

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TheEndOfCss015M1.084.jpeg Nine out of ten clients will confirm that their ideal identity is best defined by a single logo, with consistent use of color, name and typeface.

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TheEndOfCss015M1.087.jpeg This means that all other parameters don’t have to be defined. Layout, texture, typography and language are not supposed to contribute to recognition of a brand.

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TheEndOfCss015M1.089.jpeg Or going one step further: if most of the other parameters are consistently used, they may allow a variation of different logo’s.

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What DesignDesign.Space can be

  • A personal environment to develop design skills, by accepting design challenges, meeting with coaches and colleage students in online feedback sessions and presentations.
  • The design of personal space (time, topic and skills) profession preparation for the rest of your life.
  • A part-time sabbatical or a virtual internship
  • A place to train design skills and tools.

For whom?

  • Graduated designers;
  • Designers with experience, working in practice;
  • Designers interested in improving their process or specializing in specific topics;
  • Designers interested to develop skills that make them independent from future developments.
  • Designers who would like to do a follow-up refresh study, but are lacking time, finance or geographic location to make that work.
  • Professionals from other disciplines (such as programmers), to practice the basics of design in a series of exercises. Find the design component in their own daily practice and develop it further.

In general the aim is to bring graduate students as well as experienced designers forward to a space of “WOW!”.

Focus is on design students and their individual goals. Not on predefined course content.

As designer, doing the DesignDesign.Space study, you are open minded and willing to get valuable feedback on your work.

You are interested to improve and change and to participate in the work of colleague students.

You are disciplined to work hard between online sessions, and more interested in the development of skills and challenging assignments than in assessed diploma’s.

What DesignDesign.Space is not

  • It is not an (online) course;
  • It is not an (academic) study, leading to Master or PhD;
  • It is not a school;
  • It is not a “How to InDesign-HTML-CSS-JS-otherDesignTool” training;
  • It is not a series of slides or a plain stack of books (although these may be very well be referred to).
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TheEndOfCss015M1.118.jpeg Developing sketching techniques should be an important part of any design study.

DesignModels2.072.png Arranging a collections of objects in arbitrary order, the layout is hard to remember and to reproduce.

DesignModels2.073.png If objects are ordered by height, it needs some time to recognize the rule. But after that, it can be applied to any set of objects.

DesignModels2.074.png Ordered by color, the rule is instantly clear, without the to mention to the viewer. This can easily be reproduced.