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Scaling the entire design practice down to a simulation of a couple of hours, how does that work?

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Online Design Game

Duration 8 hours

For those who ever did a Design Game on location, you’ll recognize the idea behind it. Doing one online, however, will be a new experience.

For those who never did a Design Game, this is a good way to start thinking about your design profession in a totally different way.


The time frame of an online Design Game, depends on the time zones of the participants. We’ll try to make it as convenient as possible, yet it could be that yours starts at early dawn or late evening. Isn’t that just like working for international customers, expecting you to work on flexible parts of the day?

Virtual studios are formed from three or more designers. Since you are likely not in the same physical place or time zone, it is part of the game to find a way of working together. Improvisation is a form of design. As studio you may want to consider dividing tasks depending on experience and interests.

Design Design Space is a transparant learning environment, where the online Design Game is the most condensed example.

There will be several studios working in a pitch for the same assignment for the same customer. At the end of each round the design get approval points.

The aim is that the best performing studio after 4 rounds wins the game.

In each round a new assignment is given, where the formation of the studios stays the same. This way experience on what went right or wrong in the previous rounds can be used to improve the next result.

Round 1: Corporate Identity

The first round takes 2 hours to design and present a corporate identity. Details and requirements are given at the start of each round.

Studios have the possibility to present to their customer through digital media, e.g. by e-mail and hangout, asking questions, showing intermediate sketches.

At the end of each round, the final design of every studio is presented to their customers and the other studios. The customers will judge the process and the result and give feedback.

Scores of each round are visible to the group in an online document.

Round 2: Another Corporate Identity

The second round is similar to the first round – a new corporate identity, different requirements for another customer – but in shorter amount of time.

Round 3: Magazine

Design and present different types of pages of a magazine. The challenge with working in an virtual environment, is to divide the work between the designers of the studio. What visual parameters define the difference between the types of pages and which parameters make the visual coherence?

Round 4: Exhibition

Design and present an exhibition space, that fits the given requirements. With photos and video a physical scale model is presented to the customer and the other studios.

In this round all studios will judge and comment the result of all other studios. That feedback is used as part of the final score.

Presentations and feedback

In a presentation where are designs can be compared, a winner is selected.


Concluding the 1 day of Design Design Space, feedback is given to the studios and individual designers. What went well? What were challenges?

Trained skills

During the Design Game, several design skills are addressed.

  • Organizing, time management, asking interventions
  • Management of detail levels
  • Development of sketching techniques
  • Communication between designers in a virtual studio
  • Asking the right questions to the customer
  • Selection of presentation media
  • Judging and formulating feedback to other studios

Participating in the Design Game is mandatory for the extending studies at Design Design Space. From here students can choose to apply for one of the 1 week, 1 month, 1 season or 1 year extended programs.

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IMG_1520BWLow.jpg Design Game on location at Cooper Union. Besides the development of presentation techniques, the design of feedback methods is an important and integral part of every Design Design Space study.